Not all CRMs are created equal. So how do you make sure that you invest wisely in such a vital system for your brokerage?

The WAV Group's Victor Lund addresses key factors a brokerage should consider when selecting a real estate-specific CRM.

Things to consider:

•  How your real estate CRM affects the recruiting and retention of agents 

•  Why a sphere-leads-centric CRM is superior to a leads-centric CRM