The importance of coaching in residential real estate can’t be overstated. Agents working with managers who coach them in their business are more successful, satisfied with their brokerage and ultimately help the business reputation of the brokerage. It’s that reputation that grows the brokerage’s business. Well-coached offices are also fun to be in; you can sense a good one the minute you walk in the door. Coaching takes time and energy, but the payoffs are enormous.